Eatsy Foods, a Kolhapur-based Ready-To-Eat brand, needed a modern identity to stand out in a competitive FMCG market. The brand lacked a professional logo and consistent packaging, which made it difficult to build trust and recall value.
We developed a clean and friendly identity using strong typography and a psychology-based color palette that reflected freshness and ease. The packaging design was simple, attractive, and easy to understand on shelf. The new branding improved visibility, helped the brand appear more premium, and clearly communicated the concept that “Eatsy makes eating easy, enjoyable, and fresh.”
